Welcome to the privacy statement for Aeternus Club, a division of The “Elegant Culture LTD”.

At Elegant Culture LTD, we prioritize safeguarding your personal information. We are committed to meeting the standards outlined in the “Personal Data (Privacy) Ordinance” and strive to comply with the European Union 2016/679 General Data Protection Regulation (“GDPR”) as applicable. Our team is dedicated to implementing secure systems and maintaining confidentiality according to legal requirements.

This Privacy Statement pertains to the personal information we collect about our customers on our websites, via mobile apps, in our stores, through interest-based online advertising, and through other means. 

At Aeternus Club, we may gather some personal details from you as you engage with us, whether it’s shopping in our stores or connecting online. This might include:

•  Your shopping history
• Payment, transaction or financial account specifics information.
• Demographic data such as date of birth, marital status, etc.
• Contact details, billing, and shipping info (like name, email, address, and phone number)
• Geolocation information
• Any other personal information you willingly share with us on our websites, mobile apps, feedback forms, or during any interactions, whether online / offline with us or from our accredited registrars and resellers.

Information like your race, political opinion, ethnic origin or religious beliefs, health or sex life information will not be collected.

If your personal information is not collected, we may not be able to complete your order and/or provide you with information about our services, including special offers, membership or discounts, from time to time.

Moreover, we or authorized third parties may gather certain computer and browsing details using automated technologies like cookies and web beacons when you visit our websites or engage with us online. A “cookie” is a file that a website sends to your device to identify your browser or store information. A “web beacon” links web pages to web servers and may transmit information collected through cookies back to a server.
This information collected might include your IP address, the webpage that referred you to our site, timestamps of visits, and device location. These automated technologies also allow us to gather “clickstream data,” which records the content you view while browsing a website. Companies working on our behalf might merge this information with other data they’ve collected previously.

When we gather information from you, we utilize it for various purposes, including:

• Establishing and managing your online accounts.
• Handling transactions and managing your account, such as purchases, refunds, and exchange requests.
• Providing products and services, and fulfilling your orders.
• Identifying your preferences for products and services.
• Enhancing merchandise selections and customer service.
• Inviting you to engage in customer research.
• Notifying you about new products, services, promotions, events, and special offerings from TJX Businesses that we believe you will find valuable.
• Providing customer support and addressing your requests, comments, and inquiries.
• Enrolling you in and managing loyalty and rewards programs upon your request.
• Overseeing your participation in promotions, contests, and sweepstakes.
• Verifying your identity in certain circumstances, such as merchandise returns or refund requests.
• Safeguarding our operations and mitigating fraud, unauthorized activity, claims, and other risks, while minimizing credit risk.
• Adhering to and enforcing applicable legal requirements, industry standards, our policies, and our Terms of Use.
• Operating, assessing, and enhancing our business, including developing new products and services, managing communications, conducting market research, analyzing collected information to identify preferences, practices, and trends, and administering our websites.

Furthermore, we may utilize the information for other purposes for which we provide specific notice at the time of collection.
Additionally, we employ information collected online through automated means for various purposes, such as:

• Customizing users’ visits to our websites or experience in a mobile app.
• Delivering content, including advertising, tailored to users’ interests and browsing behavior.
• Assessing and managing the effectiveness of our online and offline advertisements and events.
• Addressing technical and service problems, administering our websites and mobile apps, identifying users, and gathering demographic information.
• Utilizing clickstream data to understand user behavior on our websites and mobile apps, and tailoring our offerings accordingly.
• Supplementing the information we collect with other publicly available demographic information to maintain accuracy and improve communication.

Please note that failure to provide your personal information may result in us being unable to complete your purchase and customize and improve our offerings to you as described in this Privacy Statement.

Should we collaborate on a contest or promotion with other sponsors, your information may be shared with them. However, it’s important to note that we do not have control over their use of this data, which will be subject to their respective privacy policies.

Furthermore, we may disclose certain personal information to partners or third-party service providers who assist us with various functions, such as website hosting, email communications, payment processing, and data analysis. Rest assured, these entities are contractually obligated to use your information solely for the purposes specified and are prohibited from utilizing it for their own marketing endeavors.

Lastly, we may be compelled to disclose your information in accordance with legal requirements or processes, including subpoenas or court orders, or if we deem it necessary to protect our rights or the rights of others, prevent loss or harm, enforce our Terms of Use or Privacy Statement, or investigate potential fraudulent or unlawful activities.

You also acknowledge and accept that personal information may be transferred to and outside Hong Kong for the purposes stated herein.

We are committed to safeguarding your privacy and adhering to regulatory guidelines to ensure the confidentiality and integrity of your personal data.

This Privacy Statement only applies to Aeternus Club, Our websites may provide links to other websites. These linked websites operate independently from Aeternus Club or Elegant Culture LTD. We shall not be responsible for the privacy and security practices or the content of the websites we linked in this site. We suggest you review the privacy policies of any linked websites you visit.

We maintain administrative, technical and physical safeguards designed to protect against loss, misuse or unauthorized access, disclosure, alteration or destruction of your personal information. However, we cannot guaranty the effectiveness of these safeguards, and nothing in this statement shall be construed as an express or implied warranty against loss, misuse or unauthorized access, disclosure, alteration or destruction.

The personal information you provide to us will be retained for such period as may be necessary for the carrying out of the purposes stated in this Privacy Policy Statement or as otherwise specified at the time of collection.
You have the right to request access to and correction of information in case errors may be found in our records about you held by us.

• update your preferences,
• ask us to remove your information from our mailing lists or
• submit a request to review and, if necessary, correct the information we hold about you; or
• let us know about a complaint or concern you have about our information handling practices.

You may contact us via [email protected] if you have any concerns or want to lodge a complaint with us, we will investigate the complaint and attempt or respond to you with our findings within 30 Days. If you are not satisfied with our handling of the complaint You have the right to make a complaint to the relevant authorities concerning data protection issues.

This Privacy Statement may be updated periodically and without prior notice to you to reflect changes in our information practices. We will post the latest version of the Privacy Policy on our website for significant changes to our Privacy Statement and indicate when it was most recently updated. We reserve the right to modify this Privacy Policy at any time.